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In the 1970s, rock reached its peak as a global style, but pop music emerged as a competitor. Rock underwent transformations, generating striking styles such as glam rock, characterized by basic sound and flashy clothes. Punk rock, with its aggressive attitude, also stood out, as did metal rock, which abandoned its blues roots. Bands like Led Zeppelin and Black Sabbath emerged, consolidating hard rock and heavy metal. Arena rock thrived with Queen, Kiss and others. In Brazil, Raul Seixas, Novos Baianos and Secos e Molhados gained prominence. Names like Eric Clapton and David Bowie contributed to the music scene. Punk rock emerged at the end of the decade, led by Ramones, The Clash and Sex Pistols. The period witnessed the diversification and consolidation of rock into several aspects.